THE OPPORTUNITY
To bring to life C&G baby club's brand promise – happiness – in a real, useful and meaningful way for parents.
THE TRUTH
Parents feel a lot of pressure for their children to reach developmental milestones, which can often detract from the most important thing - a little one’s happiness.
THE IDEA
We created The Happy Song - the first song scientifically tested to make babies happy.
We commissioned Grammy-award-winning composer Imogen Heap to work with child psychologists, undertaking ground breaking research into what musical elements make babies happy. Through consultation with over 1000 British parents - who submitted their babies “happy" sounds - we created our song. Available on Spotify and soundofhappy.com, it is a genuine tool for parents who want to put a smile on their little one’s faces. The results speak for themselves: smiling, dancing, giggling, clapping babies!
