BETC was founded in Paris in 1995 and has grown to become one of the world's most awarded creative agencies.
We exist to deliver transformational results for our clients, not simply incremental shifts.
To do this, we've transformed our own ways of working.
Borders get in the way of great people finding great solutions to great problems.
Borders between offices, borders between teams, borders between clients and agencies, and borders between media disciplines: we want to tear them all down.
Instead of keeping our staff siloed, we operate as one agency with separate front doors in London, New York and Shanghai as well as Paris.
Then, for each task we assemble the right team of experts and empower them to work in an agile way best suited to a client's needs.
For some, that means everyone in one location. For others, it means a truly global team working together across geographies and time zones.
In some instances we develop the strategy and big idea, then partner with a client's existing roster of specialist agencies. In others, we draw on our own specialist units: from cultural influence (General Pop) to CRM and performance marketing (FullSix) to in-house production facilities (the Garage). Whether the task involves organising our own festival (Versailles Electro) or building our own exhibition venue (Les Magasins Generaux), we can meet almost any need in today’s comms landscape.
At the end of the day, the only thing that matters is the result.