ANDY FRASER

Managing Partner & Head of Strategy

Andy leads UK operations for BETC, managing teams across the one agency group in London, New York, Shanghai and Paris, and has been with the agency since 2016.

With over 20 years’ experience at the world’s top creative agencies, he helped to create Sony’s iconic ‘Colour Like No Other’ work; led Cadbury's 'Glass and a Half Full Productions' including managing their London Olympics sponsorship and launching their ‘Glass and a Half Full Records’ label; and turned Carlton Dry into Australia's fastest growing beer. He’s been involved in ideas which have won creative awards from Cannes to Campaign, and more importantly ones recognised for their effectiveness, including the Marketing Society and IPA Effectiveness Awards.

You can reach him at andy.fraser@betc.com