terry’s chocolate orange - deliciously unsquare

ELEVATING THE PRODUCT TO RE-ENERGISE THE BRAND

After ten years of no advertising support, Terry’s Chocolate Orange was in danger of becoming simply a Christmas novelty, surviving on nostalgia.

But invented over dinner in 1932, it is more than simply a great chocolate: it is a shining example of uniquely British creativity. Just like naming a ship Boaty McBoatface or running a marathon in a diving suit.

So while other nations may try to stereotype us as stiff-upper-lipped, we wanted to shout loud and proud that Britain isn’t square… it is ‘Deliciously Unsquare’ - and there’s no better example of that than the humble Terry’s Chocolate Orange.

FROM PACK TO PROMOTION

With the new line sitting proudly on pack, the launch campaign includes TV, outdoor and social, and features such staples of British ‘Unsquareness’ as people watching people watching telly, cheese-rolling, croquet, Brian Blessed’s booming voice, and of course the chocolate itself: the classic ‘ball’, the multi-flavoured orange ‘Segsations’ and the new large bar.