TERRY’S CHOCOLATE MINT

TAKING TERRY'S BEYOND ORANGE 

You may have tasted the white chocolate Orange, enjoyed the mixed orangey textures of Segsations, or even the ever-so-posh orangey Truffles.

But to revitalise Terry's Chocolate itself as a brand, we needed people to think of it beyond than the Orange world it had become entrenched in.

Cue the first ever round Mint ball (pun intended).

To launch it, we introduced the ‘Board of the Unsquare': a collection of British characters as fun and quirky as a Chocolate Orange itself. Shot in Claymation, the TV spot showed them debating potential new product innovations to tantalise the nation’s tastebuds.