COW & GATE

HERE COMES HAPPY

COW & GATE RETURNS TO TV SCREENS WITH HERE COMES HAPPY CAMPAIGN.

The brand’s first major advertising campaign in six years came from the simple truth, that when a hungry baby spots an incoming feed, their whole world turns into the most vibrant, exhilarating, and energetic place. Alongside, it aims to reclaim Cow & Gate’s strong heritage for using happy music. In this case, Groove Armada and Fatboy Slim’s iconic classic ‘I See You Baby’ to entertain and engage parents, whilst showcasing the vibrancy of the brand world and genuine excitement from our diverse cast of babies, who can’t stop dancing either. 

Characterful photography stills, featuring beaming babies with arms outstretched waiting for a Cow & Gate beaker has become a cheerful representation of the wider campaign. Further activity will also support other parts of the Follow-on milk range including Ready to Drink and the Bag in Box value pack.