BABYBEL - COMIC RELIEF 2021

SAY CHEESE FOR CHARITY

Babybel has been supporting Comic Relief for 20 years.

We wanted to create a simple activation to raise money in a way that only Babybel can.

Our idea: print funny eyes on the packaging. Put two together, make your own funny face. Share it with #funnyfaces.

For every photo posted on social media, £1 is donated to Comic Relief.

We designed the packaging, and created TV, Print and Digital advertising to spread the word.