I have been lucky enough to work on both sides of the Atlantic with some really amazing people, developing award-winning work for Nike, Nokia, Sony PlayStation, Electronic Arts, Google, Eurostar, Channel 4 and Sky.

I’m published and have won awards for my thinking, including: a Jay Chiat Planning award,  an IPA Gold and an APG Silver.

I’m fascinated by culture and changing cultural behaviour and have spent the last few years developing an approach to mapping the connections that exist between communities of interest from film to food, video games to design, politics to parenting.