Where other sportswear brands borrow cues from the East Coast, GANT was born there. Founded in 1949 by a traditional shirt-maker, GANT grew its reputation on Ivy League University campuses as a fashion staple for students with talent, energy, big ideas and bigger dreams. To appeal to a younger, more aspirational consumer we went back to the truth of the brand and celebrated its iconic white shirt, a constant for a group that changed the world.

In a world of beige food and ‘extruded snacks’, Cow & Gate have launched a brand new, healthy snack range for toddlers: The Super Yummies. Leading the retail launch we brought the world to life where these delicious goodies are lovingly made, delivering early results, 170% over the projected forecast.

Facing fierce competition from low cost and premium airlines, Air France was being squeezed from both the top and bottom of the airline category. To defend the airline’s premium positioning, we plugged into global associations around France and ‘frenchness’ as a shortcut for style and savoir-vivre with the brand idea: France is in the air.

The world of luxury spirits is dominated by Old World brands shaped by Tradition and strictly controlled conventions often featuring very specific provenance stories. Think Cognac, Whiskey and even Vodka. Facundo is a New World Spirit, a rum no less, a rambunctious liquid with a colourful past. We needed to capture the exquisite nature of the liquid, not as a product of tradition but as the result of the pioneering art of its creators. We created a visual identity and positioning born of the fire of the forge, the crafting of raw and powerful ingredients into something sublime and refined.

Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow & Gate believes that growing up should not be rushed, what matters is nurturing little personalities.

For twenty-something men making their way in an uncertain world, the irrepressible spirit of Bacardí has never been more relevant. Untameable since 1862 is a salute, from one irrepressible spirit to another.

For twenty-something men making their way in an uncertain world, the irrepressible spirit of Bacardi has never been more relevant. Untameable since 1862 is a salute, from one irrepressible spirit to another.

When it comes to the branded budget hotel sector you would be forgiven for thinking the only difference is the colour of the headboard in the identikit rooms. With its modern approach to hotel design, featuring imaginative shared spaces, ibis is different. To bring this to life and take advantage of the growing trend for travelers seeking 'alone together' time, we dramatized the Ibis difference with the idea of: 'Room to play.'

When it comes to booking a hotel for a city break women are responsible for nearly three quarters of all decisions. With a tight budget we needed to create social content that spoke to women, avoiding the loud, adolescent tone of the standard viral video.

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