At zero calories, Diet Coke is the original impulsive soft drink. Sponsoring ITVBe, the new lifestyle and entertainment channel from the ITV network, Diet Coke wanted to champion those impulsive decisions that keep life interesting. To create the idents we decided to pose the question: What if ...

To mark 30 years of Diet Coke and reconnect with our most loyal drinkers, we brought back the hunk, re-imagined for 2013. The Diet Coke girls are no longer passive onlookers, they are mischievous provocateurs, instigating the action.

When it comes to the branded budget hotel sector you would be forgiven for thinking the only difference is the colour of the headboard in the identikit rooms. With its modern approach to hotel design, featuring imaginative shared spaces, ibis is different. To bring this to life and take advantage of the growing trend for travelers seeking 'alone together' time, we dramatized the Ibis difference with the idea of: 'Room to play.'

When it comes to booking a hotel for a city break women are responsible for nearly three quarters of all decisions. With a tight budget we needed to create social content that spoke to women, avoiding the loud, adolescent tone of the standard viral video.

Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities.

For twenty-something men making their way in an uncertain world, the irrepressible spirit of Bacardi has never been more relevant. Untameable since 1862 is a salute, from one irrepressible spirit to another.

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